Research terminology

16/11/2015

Key Research Terminology

Task 1

After taking notes on your tutors explanation of key terminologies, complete the following handout:

What is a Primary source?

A primary source is a document that you have done yourself and done the research for in your own time.

Example

A survey or questionnaire.

What is a Secondary source?

A secondary source is research which was already done and taken of the internet from someone else’s work and using for yourself.

Example: Someone else’s work on the internet.

What is Market Research?

Market research is getting information of your audience to improve your work.

Example: survey. Asking people about their age, religion, gender.

What are Quantative results?

Quantative result is if it can be put into a graph

Example: e.g. yes no questions that can be put into a graph.

What are Qualitative results?

Is when you ask questions that give a variety of answers? Cannot be put in to a graph.

Example: asking a question that can give someone else’s opinion and not yes or no questions.